Hi there! My name is Jo Le, but some call me Joia. I live in Canberra with my husband Simon Le, son Ash, and our cat, Knuckles.

I created this space to share my thoughts about strategic communication, gender equality, for purpose sector issues, life in Canberra, martial arts, lifting heavy objects and stuff that interests me.

My professional background is in digital media and film production, and in recent years I’ve been working in strategic communication roles within the for purpose, or not-for-profit sector. I’m currently the Director of Corporate Relations and Communications at YWCA Canberra and Co-Founder of For Purpose. I’m a volunteer TEDxCanberra organiser, and hold a Masters of Strategic Communication from the University of Canberra.